Face it, we are in a new age. Gone were the days with which the facsimile machine was the best invention in the world, and morse code was the best way to send a message through. With the dawn of the World Wide Web, a lot of things have become possible. Actually, so much so that you wonder if some of the things you see in those hi-tech movies are actually possible...
Well, one thing is possible. That is, that with the dawn of the new technology, so did the way that firms do their business. It helped in Accounting, Finance, Supply Chain, now its making its way into Sales, Marketing and Market Intelligence. Telemarketing has changed the way of doing business, and has brought the customers closer to the companies who want them. Its genius, really. A lot of stuff that were not possible before, or were possible but were much to expensive to implement, is nearer to the consumer because of telemarketing. Its a good thing too, because it also made the playing field a bit more on the fair side, when you consider that all means of communication are now available for the use of even the small firms. Even individuals really. Telemarketing has done that. So really we should be thankful for that.
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